For Marketing

Your campaigns deserve an audience that actually fits.

Bowtie qualifies, enriches, and syncs the right contacts directly into HubSpot, so every campaign, every ABM play, and every outbound sequence starts with people who match your ICP, not just your filters.

The outcomes

2.75
More pipeline generated

from the same campaign spend

50
Fewer unqualified leads

passed to sales

60
Less budget wasted

reaching the wrong audience

The Shift

What changes when Marketing run on Bowtie.

Before Bowtie
Sales blames marketing for the leads, marketing blames the list
Paid, ABM, and outbound each work their own version of "who's a fit"
Cost per lead looks great, pipeline still doesn't show up
You're defending campaign performance with numbers you don't fully trust
With Bowtie
Every lead comes with a reason it fits, before sales ever sees it
Paid, ABM, and outbound all pull from the same AI-qualified audience
Spend goes toward accounts that actually convert, not just click
Every campaign report is built on a list you can stand behind

AI-qualified contacts in HubSpot, automatically.

Describe your ICP once. Bowtie qualifies, enriches, and syncs every contact straight into HubSpot; no exports, no manual uploads, no ops tickets.

ABM that hits the right accounts

Bowtie qualifies target accounts down to the buying committee, so your ABM plays reach the people who actually influence the deal, not just anyone with the right title.

Paid and outbound working the same list

When your paid retargeting, outbound sequences, and ABM are all pulling from the same AI-qualified contacts, your campaigns stop competing and start compounding.

Auto enrichment, always on

Every contact in your HubSpot gets enriched automatically. Fresh data, verified emails, updated titles. No manual work, no stale records, no guessing who someone is before you market to them.

A reason for every contact

Bowtie does not just qualify contacts. It explains why each one fits or does not. Your team knows exactly who they are marketing to before a single dollar is spent.

Built for marketing teams

From audience definition to campaign-ready contacts.

Define your ICP once. Bowtie handles the rest; finding, qualifying, enriching, and syncing contacts so your team stays focused on campaigns, not contact management.

Audience Targeting
Define your audience

Describe your ideal customer in natural language. No Boolean logic, no complex filter builds. Just tell Bowtie who you are trying to reach and why they are a fit.

AI qualification
AI qualifies and enriches

Bowtie searches 685M+ contacts, runs every result through AI qualification, and enriches with waterfall data from best-in-class providers. Only the contacts that genuinely fit make it through.

CRM Sync
Syncs directly into HubSpot

Qualified, enriched contacts land in your HubSpot automatically. Your campaigns, sequences, and ABM plays are always working a clean, current, AI-qualified list.

What teams are saying

Trusted by the teams closest
to the pipeline.

Get started

Stop marketing to the wrong people at scale.
Start with the right list.

See Bowtie qualify your ICP and sync it to HubSpot.

Talk to Sales

Let's find your fit

Tell us a bit about your team and we'll reach out to schedule your demo.

Talk to Sales

Let's find your fit

Tell us a bit about your team and we'll reach out to schedule your demo.

Please submit the form below and our team will reach out to schedule your demo!